Autonomous Industry

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So you still want to go through with the promotion of your music? As long as you want it, we will keep updating. For now here are some of the terms we will be guiding you through.

Domains

Your domain name, the number one self promotion keyword within your brand, make it relevant to include your bands name. In Search Engine Optimization terms it’s the most important first step to make (in keywords). You don’t want to buy a domain which is no relevance to your brand ideas.

You can use tools such as domai.nr to generate new ideas and to see if your domains are free for purchase. When choosing a registrar they will provide a domain check to see if you can buy the domain too. You will also have to choose domain extension, preferable a top level domain such as .com .net etc.

Where you will purchase the domain is brought up, international registrars and those local to you. Save the domains registration email for later use if need be.

Finally it needs connecting to your hosting, this is when you buy your hosting and connect the domains name servers to your domain for it to all work properly.

FTP (File Transfer Protocol)

Your chosen FTP client will help with the organisation of your website, its features and content. Moving anything from your own pc to that of your hosting and set up the website.

Although it has nothing to do with self promotion, it gets many of the tasks in between done and furthermore quickly. We go through FTP for your computer and then how to use it for actual file transfers. It can then be used later on with open source software you can use and any security and web site checks.

Hosting

Keep on top of bandwidth usage per month and the major factors of choosing webhost are introduced.

Choose hosting within your country although anyone who has access to the internet can find there way to your site on which your hosting holds for you its better for customer relationship. The more local the service the better the customer help should be. They are open when your awake for a start and also will speak your language. Faster responses by them can be achieved if they are within the same time zone as yourself.

Open Source Software (Content Management Systems)

You may have used open source software many times before, there are a host of applications you can use on your phones. There are fully featured replications of Photoshop, document software and much more. The same principles work online with the tools available for you to create your website. Then there are tools which are free to use to enhance communication and smooth the experience out for website visitors. GIMP, Graphical Image Manipulation Program has many features Photoshop does and is free. We can utilize platforms web developers have created to ‘run’ a website which are open source. Then you are able to Manage the Content with the System of your choice.

Autonomous Industry go through different options of CMS at your disposal. We add some depth with images supporting each instructional part. Your shown the options that each CMS can use to create your website, then to analyse and progress. This could mean using the addons/plugins/extensions each of them use to enhance their system. You can create mailing lists with this software, create the landing pages on which you get subscribers and let them get involved too. Your walked through some of the tools that you can utilize on your site which are offered from other services. This will add more interactivity and more content depending on what you use, but you should understand soon.

Open Source software is the beginning to becoming a website owner and web master. You’ll begin your content creation here, which your websites need. You’ll reply to the visitors of your website and hope to generate new fans with it all.

Marketing

The guide touches on marketing (promoting) your band from many angles, they are categorized as above. We take you through a step by step process, from product to promotion, with the underlying strategies and tools utilized explained. Your a B2C business to customer and a B2B business to business entrepreneurial team and the tools are declared through this guide on how to help get fans, hold them, find more and become sustainable through their financial help with hundreds of services such as musicxray. This service will put you on a network were there is potential for the artists which is you and industry professionals to meet and get to business. Placing your music where it is relevant as the service prior suggest is mandatory in my book, understanding the tools available and at least putting what is required to be there, a connection somehow with potential fans and a backlink to your own website. You will see with just the process above that there are many marketing formulas, ideas and strategies at work in many different places on the internet.

Web Interface Design

Depending on the type of website you are trying to create, media rich yet straight to the point would be my suggestion. You are going to need to know how to put the features, tools provided by many external services to yourself on your own website. The creation will mean research in to basic user interface design rules of thumb. It may not be up to you where you can put it as the majority of the time you are stuck with themes and templates for the systems you will use, the next step is a web designer and/or developer for precise control. If you had a one column content theme on your website, the content would be in the larger space, not within the column. Your features or other places of interest you wish to direct fans to or to do are limited to where the column lies. Changing your theme once you have already set everything up may not be a bad idea.

Tools

The main reason Autonomous Industry began. The team behind the guide have been a apart of different bands across northern UK. We enjoy being musicians, recording and sound. We’d enjoy receiving any benefits having these skills can have. Prolifically scouring the internet for tools and using them for marketing we believe it is capable by any band out there to set up, get current fans on board and start new relationships with new fans.

We show you that its more important to start where they are, social communities. We don’t just talk about social media, we guide you through music services, image, video and the tools everybody is using which can benefit your site and you.

What we admire most is some of the url(strategies) we have come up with, especially for bands. They work with the tools that are within the guide and cover again, many different areas within online marketing. Your prompted with the terminology, how to go about it and a follow up routine if needed.

Routine

The final piece of the puzzle, the routine. You have developed a web presence and set up shop within many social networks utilizing many different tools the internet has to offer. We delve back in to each section outlined with each heading and show you how to keep or delete it as part of your weekly routine. Without a routine of any form, communication is lost, inspiration for new content will die down and this will hurt whomever has been across your brand. We keep it very simple, see the work above as the guide to follow and set up your ideas. Then keep this routine close, evolve with it and pick n choose parts of the categories above to help develop new eMarketing ideas for your band and the rest of the world.

Just as one two three, in a matter of weeks after implementing your routine you should understand how each step you take will reward you across your web presence. Be this new visitors, old visitors and hopefully finances. Keep up the routine and you will not fail.

We hope you take this places even we can’t imagine.