Autonomous Industry

TweetThe following category, marketing, will cover eight sections from how to get your site working correctly to general marketing basics.

An introduction to marketing will show you why implementing certain services are mandatory in marketing and promotional ideas of any size.

Selling The Right Thing

A combination of what your music sounds like and how you mold the features around your music to sell.

You need to set a minimum level of sound quality, be aware if you start off with high quality you need to be able to hit that standard for future releases.  Starting with lower quality and working your way up is a more cost effective way of operating.  It should help you not think too much about the final product even though it’s what your building the whole platform to market for.

Get Site Working Properly

This is covered with website checks that web developers integrate in to their routines as they sign off or publish work.

A good working site works hand in hand to appease search engines and their bots and the website visitors you wish to turn in to fans and most importantly get money from.

You will be shown how to do cross browser checks, so that those who use Internet Explorer have a pleasurable time viewing your site and the same with Firefox, Opera, Safari etc.  Change the favicon (little image icon left of a website url) to help improve brand visibility and many more techniques.

Tweaking Site for Keywords

Telling search engines what your site is about in web terms is shown in this section.  You will be introduced to where you position the key words and phrases across your website.  As search engines only understand words and text.

There is much potential in finding free website visitors, the first marketing step in the development of a website is with Search Engine Optimization.  You are shown ONPage and OFFPage strategies to follow with the implementation of content and for other benefits as website authority.

Submitting To Indexes

The first places to add your new website to is search engines.  If your using a blog, there is an ever evolving list of directories to add that too.

The reason for submitting to indexes, blog directories or niche directories in your case band ones is to help the authority of your web domain/site on the internet.

Paying for Visitors

There are multiple ways to create marketing strategies which you pay for, from Google Adsense through to affiliate marketing, you may have seen a website with Amazon products on its side bar, this is affiliate marketing but something we do not delve in to with the guide.

Initially we are all about free services and tools you can utilize.

Learn More and Use Stats

With the effort of your web presence, things should start to happen at the other end, website visitors.  With free pre-installed analytical software in your hosting admin section you can begin to trace the stats.

We go through its layout and what it shows you in respect to location, time spent on pages/site, how they find you and then what to do with all the numbers.  It can be daunting at first but including a routine to check stats weekly you can see what type of content brings people in, how they are sharing it and even optimize specific pages of your website to visitors needs.

Get More Backlinks/Popularity

Your introduced to social bookmarking and sharing websites on which you can add applications to help get your website pages shared as well as why more backlinks are worthwhile.

Join Up Forums and Blogs

It has often been the case where business’s online have received extra website visitors due to being friendly with their ‘competition’.  With other bands or same niche business ideas as yours you can interact on their websites for powerful backlinks, using their commenting services or community forum.

Showing your web presence else were in similar areas makes sense as the people who already congregate around that community have a good chance of liking what you have to offer.