Autonomous Industry

TweetThis provides plenty more features and ideas to try out ontop of the others you already might have running.  Set targets to see particular stats to one web page, where you may have inserted an email list subscription form.  See how products or implementations on your website workout statistically with the analytics and then do something about them.

This is a free service and generates much similar detail to Awstats about visitors to a website that you allocate.  It is one of the most widely used website stat tools on the internet with at least 50% of the top 10,000 websites utilizing its features.

If you decide to use Adwords along side Analytics, you can track goals that you create.  So if a goal was to get more people to a certain page to sign up to an email list or purchase a particular item then Google Analytics will allow this and show all relevant stats.  With the stats from campaigns, you can evaluate which ones to try and improve or get rid of entirely so that you can optimize your website to its visitors.

There are many advanced features provided by Google Analytics, these will be spoken about in more detail in future releases of the guide.

Here are some words from Google “Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. “

If you are to use Google Analytics with a content management system, simply download the plugin or extension which allows you to input the code that Google give you as to track your website pages.

Here is the simple way of incorporating it in to your website pages.

You should sign in using a pre registered use account, preferably the one you wish to add the analytics to your website.

Once you have signed in, accept that you wish to use Google Analytics.

There are two pages in which you enter some information about your website and your company.

Once you have filled them in, accept the terms and conditions to get started.

Google will provide you with some code, which you need to enter at the bottom of every page you wish to get stats for.  As above, if your using a CMS, simply download a plugin or extension which will allow you to input the code Google give you and it will automatically place it on every page for you you create.