TweetDeveloping a brand personality for a web community involves prototyping personal interactions as well as utilising static images and content, this is your routine. The points below should clarify this and help you think in more depth about the creative processes which involve you and the publication of your content.
Your are going to want to connect with members in the short and long term, either on topical subjects which are defined by shared interests just (like a fan club). Or if something gets your creative juices going and just makes you think, there may be fans out there with the same ideals.
The good thing about trying to monetize certain products as well as yourself online is that involving the visitors can become more than a verbal two way process. Basing content on an activity can be put into many different scenarios; Creating music with your fan base is one idea, having them include their own lyrics or playing with them on live internet tv is very achievable and a good angle to come from.
Tools For Communicating
You will begin with your website and then follow suit with other services that you and your fans are on. There are then the secondary tools which you will publish news items to, such as Digg and blog post directories. Trying to be where your potential fans reside is the aim with your routine using innovative strategies and covering your current fan base. What helps is that some of the ideas within your routine around communicating and creating content can help with backlinks and the overall authority of your website.
Some of the following services you own and have registered with else where will be brought up in this section.
- Your website, blog, CMS, professional done (RSS and Email List)
- Own forum
- Other forums you are friendly with
- Music service
- Submitting it to blog post directories or Digg/Stumbleupon
- Gig and event calendars
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