Autonomous Industry

TweetHow to know what to get across to your fans is one thing but achieving this across the board is another.  You need to understand members firstly, if they are part of your forum or commenting on your posts or have subscribed to your email/rss feed then you already have fans that understand you to a certain level and wish to be a part of this.  This is good but you can always do more, moving forward is not a bad thing.  Using your forum or other services such as surveymonkey.com find out what their needs are, then prioritize your list and write down what you can deliver to them.  Keeping your survey short and offering incentives is always a bonus for more feedback, a few more topical idea’s to think about when writing.

• Communicate your back story
• Set your scene, this months or the year ahead
• Being self sustainable is something they may like reading
• Share other music
• Your motivations and struggles
• Share knowledge

Posting news on your website is a step forward in keeping the interactivity going between yourself and website visitors.  You can stay relevant to your band’s brand but it is much easier to talk about what’s really happening.  The more you update, the more Google and other search engines will like your website.  Setting up multiple accounts for your band will help with the load of work.

Serious bloggers will post news once a day if not more.  If i were to use news posts or e-mail i would try to post twice a week.  You can work around your other schedules and post news when you can.

Just like first share, when you have allocated time to pursue your routine then follow the following instructions;

• Your first step is releasing the news on your website or blog/cms
• Once this has been done, if you follow the steps below then you should spread this news to your social networks that you are registered
• A minimum would be a music service of your choice which allows news posts such as Myspace as well as Facebook and Twitter.

Below is a WordPress blog which has had some plug-ins installed which affect the creation of new posts.  The process should have many similarities across other Content Management Systems.

• Posts category within WordPress and Add New

• The highlighted area’s are the first of two parts to the actual input
  • The title of the content
  • News content
  • Your posts tags, here try to emphasize on keywords used in your post
  • Create a new category or add it to one already there

  

  • Select to allow comments on that particular post
  • All in One SEO Pack just makes sure that bots and search engines work smoothly with it, so either repeat your title or add a few more keywords if you want.A description of your post as this will create a new meta description which in turn helps bots.Finally keywords, which are the same as the tags you have used above.

    Spellcheck your news post, this will help with the translate plugin that has been added to this blog.

    

    Preview your work and then check that the link works from your home page back to the original post you have just created after clicking on Publish.

    

    

    Sharing your news will help feed people towards your website’s domain and will improve with authority for Google and hopefully end up in receiving extra subscribers to your blog/e-mail and fans that purchase any merchandise you may be selling.

    Now you have posted this news to your website, the next step is to summarise for Facebook or whichever other services you wish to pass the news on to, Myspace etc.

    If you are using SocialRSS plugin on your Facebook fan page then you will not have to add anything, your rss feed will update with a link back to the original post.

    Summarise for Twitter as short as you can and add a link back to your home page.

    If you are releasing news about a tour or gig date then please add these to the relevant sites.  If the news you are publishing is big news then send it to press directories/magazines etc.