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WordPress.org:  This open source software has tutorials on how to install and much more!

From the horses mouth: “WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.”

How is WordPress and its blogging platform valuable to your band?  Its simple to control content creation, its stylings and features make its interactivity like no other.  Having ‘played’ around on a few content management systems, for an out the box(thanks to hosting companies) piece of software it is unparalleled.

Lets get to the nitty gritty, hopefully you are sat there thinking what this has to do with marketing?  If you read through the guide to the right of this post, you will find out that content in which you will create using this platform is one of the most valuable parts of your marketing strategy.  Don’t worry too much, with being a musician you can lay some of the weight of content creation on your songs and other media formats.

It’s called a content management system for a reason, it is there to manage your content.  Originally WordPress was a blogging platform which means to leave an online log of something, usually in text.  The plethora of plugins have now created much more than a blogging platform on which we also cover in the guide to the right.  Using the plugins, you can install search engine optimization forms which will help your band optimize its content and thus begin the ever evolving cycle of Search Engine Marketing.  If you can understand that this blogging platform simply creates new pages on your website after you type in your content and click the publish button, then we can talk about it’s other functions.

Out of the content management systems it has the highest Alexa rank on the web and a page rank of 9.  It is used by many people and for many reasons.  Similar to bands and musicians, other creatives use them as online portfolio’s.  They talk about the industry they are in on them.  Even business’s utilize the software as a means of new custom or to generate certain buzz around events and much more.

If you wished to have stats for this service, no matter if it is a blog, an article directory or your whole website, you can install many different analytical services and tools.  When logged in you can be automatically shown these services and you will be shown a summary of the bigger picture.  Linking your Google Analytics account and WordPress is very easy with one of the many plugins, they will all pretty much do the same job of including your code you need to paste in to your website and every page within.  If you are already using this tool or about to, registering an account on WordPress.com will let you take your API code and use it with some of the more demanding plugins we talk about in the guide.

It is all well and good having a fully blown interactive website which you can connect other sites and tools to, make it look as you wish and update when you want but what about the new influx of mobile internet users?  WordPress has this covered as well, like all the other plugins, you will have a great selection which will automatically turn your blog and its styling in to a mobile friendly website.  Visitors will be able to view all the content you have ever provided and navigate just as other users do on their home computers.

We hope this quick review of this tool has been suffice for you to see that when people combine efforts, things really can happen.  Once you try it out and walk your way through our step by step guide you will see that the community has created anything you could ever wish for within the realms of content creation and visitor interaction.  Hell you can even create shops selling digital and physical goods and you will take all the money for your effort as there is no middle man.

Best of luck with your website creation and have you thought of using a Content Management System?

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